HYUNDAI DESIGN PHILOSOPHY 2.0

Foundation of all our vehicle design, there is Hyundai’s unique design philosophy ‘Fluidic Sculpture’. Combining development of automotive design styling inspired by & coexisting with nature and creating artistic value through detailed & refined sculptural modelling process, it is a process which combnines emotion and sould to our cars.
Fluidic Sculpture has helped Hyundai to take the design to the next level. But we are continuing to strive for higher value and design refinement. Meet our next generation design philosophy Fluidic Sculpture 2.0, the next step in our design philosophy with style, value and Hyundai’s brand identity.